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Industry•7 min read

EU Digital Product Passport: What Sellers Need to Know

The European Union is introducing a Digital Product Passport (DPP): a digital identity card for products that stores information about materials, sustainability, repair and compliance. Scanning a data carrier on the product – such as a QR code – opens the passport. If you make, import or sell products in the EU, or export to it, here is what you need to know as of October 2026.

What is the Digital Product Passport?

Is it always a QR code?

Not necessarily. The data carrier is defined for each product group in its own rules (delegated acts). QR codes and NFC chips are among the options being considered, and a harmonised European standard for DPP data carriers (EN 18220:2026) has been published. In practice, many passports are expected to use a QR code, but the exact requirement depends on your product category.

Timeline

The Commission notes that after each product-specific act is adopted, businesses get a transition period of at least 18 months.

Who should pay attention now?

How to prepare without a big project

  1. Map your catalogue – list which products fall into the announced product groups.
  2. Give every product a clean identifier. A passport needs a unique identifier per model, batch or item, depending on the rules. Start with consistent SKUs and GTINs – see do you need barcodes to sell online?
  3. Collect data from suppliers – materials, origin and other information your category will require.
  4. Know your stock – which products, batches and quantities you actually hold, and where.
  5. Follow the official sources – the European Commission's DPP pages and the act for your product group.

Where WiScanner helps

WiScanner is not a passport platform – it does not create or host DPPs. What it does is make the groundwork quick: knowing exactly what you have.

Note: this article is a general overview, not legal advice. Requirements are set per product group and are still being published; check the official texts for your products.

Start with clean product data

Every passport starts with knowing exactly what you have. Count your products with WiScanner, export SKUs and quantities to a sheet, and keep your catalogue accurate.

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